The start of a new romance? Google+

Less than six weeks ago I was lucky to get an invitation to Google+ . While I have not had too much time to play around with it, I do have to admit that I have a serious crush on this tool. Here are some early impressions:

  • Clean interface: Google+ looks awesome. It is pretty basic but that makes it beautiful. The design allows you to focus on the important stuff – the content.

Google+ Review

  • Circles make sense: Circles allow you to group your followers into different groups (Circles). I have circles for business stuff, photography, friends etc.. You can simply drag and drop people to arrange your circles. Once you have setup the Circles you can then use them to control the flow of your content: a cool new photo ebook should only go out to my photo circle. The latest business analytics story goes out to my business circle. Circles is so much easier to use than lists on Facebook or Twitter.  This makes Google+ much better suited for combining business with pleasure than Facebook or Twitter.


  • Posting stuff: Very simple and easy. Just like Facebook or Twitter. Along with posting stuff, you also determine that Circle that your content should go out to.

    Share your content: You determine the Circles!
  • Slick iPhone app: The app is clean, looks great and works well. A bit cleaner than Facebook’s app.
  • Excellent traffic: A lot of people are already posting top content. Seth Godin, Robert Scoble, Tim O’Reilly, Guy Kawasaki. I prefer following those guys on Google+ over Twitter. The interface makes more sense.
So far so good. But here is the question I am struggling with: How many additional networks do we want to maintain? I am active on LinkedIn, Twitter, Facebook and StumbleUpon. Living and working in Germany also requires me to be on Xing. Arrgh. And now there is Google+. Do I want to give up one or two networks? Personally, I have not yet figured out a good strategy.
Summary: Google+ is a bit of a perfect mix between Twitter and Facebook: Much more versatile than Twitter. Just about as powerful as Facebook. A bit cleaner than Facebook. Circles allow you to use Google+ in a way that is very similar to Twitter. This might make Google+ the best social network out there today. I do have a crush on it! But every relationship needs to grow and there is still lot’s to discover. Let’s see where this one will end up. I highly recommend giving it a try sooner than later.
P.S.: Please let me know if you would like to have an invitation to join Google+. Drop me a note on Twitter via @cpapenfuss or send me a mail (…..hmmm…you have to use Twitter to get on Google+….First come, first serve.
Reading Social

Social Networking = Better Performance = Happiness?’s recommendation engine is pretty amazing I have to admit. The algorithms at work clearly know how to expand one’s horizon beyond the obvious choices. Needless to say, I was a bit surprised and almost annoyed when the engine suggested the fluffy sounding title ‘The Happiness Advantage’. Does really think I need some self-help books??? To make a long story short, I ended up buying the book based on the enormously positive reviews and my general curiosity. Turns out that this was a good decision. But apart from providing some provocative ideas the book also revealed some highly interesting research about social networks. And this research is relevant to Business Analytics.


One of the key points in the book is that the quality and the strength of our social network has a big impact on our happiness and our job performance. In other words: The more stressed we are, the more time we should invest in social interaction. We all seem to know that…sort of. One of the researchers mentioned in the book is George Vaillant. In an article from 2009 in the Atlantic Monthly he stated that there are ’70 years of evidence that our relationships with other people matter, and matter more than anything else in the world.’ That is a pretty big statement, but I guess we all agree with that. So, that is not a surprise. But there is a big surprise.


Shawn Achor goes ahead and describes that studies have found that positive social interaction between employees during work hours are tremendously effective at protecting people from the stress of their job. As a result, those people that invest in these interactions typically perform better. Again. Seems like common sense. But it gets better. The MIT was looking at this stuff as well. So they spent an entire year at a small company that you might have heard of: IBM. The researchers from MIT followed over 2600 IBM employees over an entire year. The guys monitored and analyzed various different aspects of the social network of these employees: Buddy lists, size & scope of their address books, social interactions. Here is how Shawn Achor describes the core findings of this study:

“(The researchers)… found that the more socially connected the IBM employees were, the better they performed. They could even quantify the difference: On average, every email contact was worth and added $948 in revenue. There in black and white is the power of social investment.”

Wow….interesting insights. Wouldn’t you agree?

1+1 = 4?

In a previous blog post I discussed how IBM Cognos 10 allows users to leverage the power of social networking. Using the latest Cognos 10 platform, we can collaborate around Business Analytics using the same techniques that we use on the popular platforms like Facebook, Flickr & Twitter. Most of you would probably agree that this is a powerful value proposition. And the findings make sense if you think about it: Business today is complex and finding solutions to problems is complex as well. The better networked we are, the easier we can pull relevant people into the problem solving process. And if all this is facilitated by technology, we can collaborate in real-time.


Over the past few months I did run into some skeptical people. They still regard social networking as ‘a thing that teenagers do’. But let’s face it: the way we communicate has been changed once again. Email did that a while ago. And this study shows that there is a tremendous benefit in expanding and using our social network. And if it’s not just about better job performance, how about increasing our own happiness? Now that is a unique value proposition, isn’t it?