business requirements gathering - The performance ideas blog

Analytics professionals need to be communicators

Are we communicators? Analyics are an extremely hot topic. While there is a lot of talk about it, too many companies are […]

The value of prototyping Last week, I came across an excellent post by the Truly Deeply blog. It was titled ‘Brands need […]

“Projects could be so much fun if it wasn’t for the users.” Well, I have often heard this from different project teams. […]

Let’s face it. Way too many projects fail. And they often fail because of low user adoption. Users hate the new processes, […]