Tag: Cognos Consumer Insight

  • The Evolution of Social Business Intelligence – Guest Post

    Guest Post This mission of this blog is to share ideas about business analytics. One of the things I want to increasingly do this year is to feature more guest bloggers and do more interviews. A few months ago, I came across Sanjay Shetty’s unique blog Communities R Us. His approach to blogging about social…

  • Zarrella’s Hierarchy of Contagiousness – A review

    ZARRELLA’S HIERARCHY OF CONTAGIOUSNESS A few days ago I bought and downloaded the ubiquitous eBook Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas. There is a lot of stuff about social media out there but I find that many materials are fuzzy and hype-oriented. Dan Zarrella’s book is definitely different and…

  • Cognos Consumer Insight Helps Us Make Sense Of Social Media Discussions

    COGNOS CONSUMER INSIGHT & SOCIAL MEDIA Last week I decided to buy a new camera bag. Instead of heading out to one of the camera stores in Munich, I researched different styles and products on Google. The websites of most manufacturers were somewhat helpful. Once I had picked a few models, I starting drilling down…

  • 7 reasons to get social

    This past month, I did something I haven’t done in a long time: I did not travel. Being home also opened up the opportunity to hang out in some of the famous beergardens in Munich. In case you haven’t been to a beergarden – it’s kind of like a social network: You connect with friends…